FACE to an internet business





Page 1 of 2 1 2 LastLast
Results 1 to 20 of 21
  1. #1
    Join Date
    Dec 2008
    Location
    Bellville
    Age
    51
    Posts
    12,926
    Thanked: 1773

    Default FACE to an internet business

    I need some assistance from the business people and "end users", please.

    I am NOT promoting my product here (yet), just looking for advice.

    I sell a "product", via internet advertising. It is a classical specialised product that leads to a sole proprietor type part time business. This is NOT 4x4 related.

    I have sold a fair number of units, and currently I have a lot of "sales by referal". BUT, I have a lot of enquiries that turns cold - poosibly due to the following:
    - no "shop"
    - cell number only (no use giving my home phone number as I am not at home during the day)
    - payment upfront

    As you can see it looks like so many internet scam type offers.

    I have met prospective clients in person to conclude deals, but this limits me to local clients.



    QUESTION: How do I go about adding a "face" to this business ?


    PS - I have been in contact with Dirk to become a commercial member, to try and add a face to the business. In the hope that I can sell to a few members here and then get some positive feedback to build this public face ...... but then, is this not just another internet face?

    PPS - I have sold via shops, but as I typically sell directly with a streamlined cost structure it means that the shop price ends very high.


    Untill I do become a commercial member here I can not elaborate any more than to say it is "specialised study material".

  2. #2
    Join Date
    Sep 2006
    Location
    The Windy City
    Age
    48
    Posts
    15,547
    Thanked: 3010

    Default

    Website is a good way to achieve that, but then again even the scammers have it so it is a difficult one. The other option is to work via agents.

  3. #3
    Join Date
    Jun 2008
    Location
    Cape Town
    Age
    35
    Posts
    5,707
    Thanked: 221

    Default

    a high quality website with a stable, uncomplicated, short, paid for url.

    www.companyname.co.za

    this always gives me the impression that you are dealing with a bona fide company and not a fly by nighter looking to swindle me. Even if not much can be done on the website by means of services etc without going through your current business model it is as close to a nice 'shop' as you could want.

    the problem with that strategy is buck$.
    2001 Mitsubishi Colt 2.4i Trailbuster
    Ironman Suspension
    40mm Body lift
    31x10.5x15 Cooper STTs
    

  4. #4
    Join Date
    Dec 2009
    Location
    Centurion
    Age
    46
    Posts
    607
    Thanked: 83

    Default

    A website where the contact page is only a contact form does not impress me. A physical address, (landline) telephone number (you could always have a virtual number forwarded to your cell) with contact names etc just instills a bit more confidence in the web buyer's mind. I realise these are all cosmetics, but it makes a difference.

  5. #5
    Join Date
    Jun 2008
    Location
    Cape Town
    Age
    35
    Posts
    5,707
    Thanked: 221

    Default

    maybe hire some sort of marketing strategist type that can determine the potential effect of advertising options, just to get the name more familiar with potential customers. If you see a name often in related stores or same sector literature you become more familiar and trusting of it
    2001 Mitsubishi Colt 2.4i Trailbuster
    Ironman Suspension
    40mm Body lift
    31x10.5x15 Cooper STTs
    

  6. #6
    Join Date
    Dec 2008
    Location
    Bellville
    Age
    51
    Posts
    12,926
    Thanked: 1773

    Default

    Owen, jip I have that type of website. Actually cheap to host it on Hetzner. Setting it up can cost more, if you dont know people than can help.

    Waldo I like your thought pattern, especially the call forwarding part.

    Dirk - let's see where this thread leads. Will probably be contacting you shortly.
    Last edited by Elders; 2010/09/08 at 01:41 PM.

  7. #7
    Join Date
    Sep 2006
    Location
    The Windy City
    Age
    48
    Posts
    15,547
    Thanked: 3010

    Default

    Ja, cheap website is just that.....a cheap website........

  8. #8
    Join Date
    May 2010
    Location
    Bergbron, Roodepoort
    Age
    52
    Posts
    7,059
    Thanked: 208

    Default

    Hi DirkF
    Here is my experience for the past 7 odd years.
    Web presence is very important!
    I have had a lot of clients telling me that they look at the web because reputable companies must have a web site. With the company name as the domain name. Don't go cheap, do it properly.
    Telephone numbers differently on the web site.

    I have a land line and cell phone and most people still phone the land line. Luckily SWAMBO sits in the office most of the time so that helps. When both of us are out then we forward the line to one of our cell phones.

    We get about 80% of our business from our web site and about 20% referrals. But we are on the first page of most of the main search engines if you search on our relevant key words.

    Hope this helps.

    Franz

  9. #9
    Join Date
    Dec 2008
    Location
    Bellville
    Age
    51
    Posts
    12,926
    Thanked: 1773

    Default

    Frans you guys have now got me thinking on the topic of a land line, and forwarding ...


    Dirk - please elaborate on a "cheap site". I was under the impression Hetzner is a reputable host. As for the actual site, well to a large extent this is a function of your programmers skills and ability, again this is what I thought. I was surprised to find that such a domain only cost a few hundred rand per year, which I think is cheap for the exposure it gives. In relation the programmers fee is (can be) a lot more. Clearly you know more of these things than I do, so I would really like to hear what you see as a good site.

  10. #10
    Join Date
    May 2010
    Location
    Bergbron, Roodepoort
    Age
    52
    Posts
    7,059
    Thanked: 208

    Default

    Depending on how far you would go but I spend quite a lot of time updating my web site myself using MS FrontPage and read all the search engine tips on Google and also use google Analytics. My domains (three of them) costs R193.00 per month to host including an email account and a dialup connection (for emergencies).So I walk away relatively cheap.

    I have been playing with FP for about 10 years and I do get compliments on the lay out of my web site now and then but it will obviously be better if I had the Bucks to do it professionally.

    Franz

  11. #11
    Join Date
    May 2009
    Location
    Ruimsig
    Age
    55
    Posts
    3,919
    Thanked: 3449

    Default

    Chris. Google Virtual Office. There are many local SPs that provide this service from R99.00 upwards per month.

    They give you a business adress and postal adress in the major centres plus a landline number answered by a real receptionist in your business name. They then forward enquiries via email or transfer the call to your cell

    These allow you to have a "national" footprint as you can have an adress in the major centres. Many also offer meeting rooms for rent at the adress as well

    Give it a look
    There is no such thing as inclement weather, only poor selection of clothing.... or Vehicle

    2010 Hummer H3 5.3lt V8, 300 HP, FDL, RDL, CDL, TC and 4:1 Low Range

    Discovery and Range Rovers: SOLD: enough is enough

  12. #12
    Join Date
    Mar 2010
    Location
    Port Elizabeth
    Age
    56
    Posts
    42
    Thanked: 0

    Default

    Your website is a virtual shop and what you spend on designing it is similar to what you would spend on shopfitting on a real store.
    You want to create an image of You and or your Business

    What impression do you want to make (this depends on your product)

    Once you have owned a domain name for a while people can lookup who owns it and with simple research see it is a valid business that has been around a while
    You can also get an SSL certificate which encourages trust as you cannot get one without being a legitimate company
    What I am saying is if you have a cheap ass website you look like a cheap ass company no matter what anyone says that is fact
    Unfortunately you cannot buy credibilty it can only be earned with time
    Hope this helps

  13. #13
    Join Date
    Oct 2008
    Location
    Cape Town
    Age
    37
    Posts
    2,450
    Thanked: 35

    Default

    Go for the site, you can never install too much confidence so try and make it personal. Rather pay good money for a good site with proper SEO (search engine optimization). And NEVER underestimate the power of Google Adwords...I can promise you out of personal experience it works a treat! Good luck with you business! Swys
    Kia Sorento 2.2d A/T
    Honda CRV 2.0 A/T



  14. #14
    Join Date
    Dec 2008
    Location
    Bellville
    Age
    51
    Posts
    12,926
    Thanked: 1773

    Default

    Please elaborate on the SSL certificate.

  15. #15
    Join Date
    Sep 2006
    Location
    Melville
    Age
    53
    Posts
    579
    Thanked: 0

    Default

    SSL is what made Mark Shuttleworth a millionaire
    "Man is still the greatest miracle and the greatest problem on this earth"

  16. #16
    Join Date
    Sep 2006
    Location
    The Windy City
    Age
    48
    Posts
    15,547
    Thanked: 3010

    Default

    SSL does not prove credibility, you can buy them for as little as $15 per year. To verify your website being ligit you need something like the Verisign Trust Seal, which starts on about $22 per month.

    But they manually first verify your business, domain, ownership before issuing.

    And does not verify that you are not a scammer, it only verifies that the domain name is ligit, and belongs to a ligit company etc.

  17. #17
    Join Date
    Sep 2006
    Location
    The Windy City
    Age
    48
    Posts
    15,547
    Thanked: 3010

    Default

    Quote Originally Posted by Wolweseun View Post
    Your website is a virtual shop
    And only now I realised who Wolweseun is

  18. #18
    Join Date
    Sep 2006
    Location
    Cape Town
    Age
    48
    Posts
    11,505
    Thanked: 266

    Default

    Quote Originally Posted by JohnDough View Post
    SSL is what made Mark Shuttleworth a millionaire
    Sorry but wrong.. SSL was developed by Netscape when Mark was still an Ikey student. SSL is a cryptographic protocol, and not a security certificate which is what made Mark his bucks with Thawte
    2015 Pajero Sport 4x4
    1996 3.5v6 Pajero (For Sale)

    Carpe Diem Scrotum
    Give a man a beer, waste an hour. Teach a man to brew, and waste a lifetime!

  19. #19
    Join Date
    Sep 2006
    Location
    The Windy City
    Age
    48
    Posts
    15,547
    Thanked: 3010

    Default

    Quote Originally Posted by SimonB View Post
    Sorry but wrong.. SSL was developed by Netscape when Mark was still an Ikey student. SSL is a cryptographic protocol, and not a security certificate which is what made Mark his bucks with Thawte
    Aaah but he is not wrong, Thawte sold SSL, and Thawte was sold....that is where the bucks came.

  20. #20
    Join Date
    Sep 2006
    Location
    Melville
    Age
    53
    Posts
    579
    Thanked: 0

    Default

    Quote Originally Posted by SimonB View Post
    Sorry but wrong.. SSL was developed by Netscape when Mark was still an Ikey student. SSL is a cryptographic protocol, and not a security certificate which is what made Mark his bucks with Thawte
    My apologies, you are correct
    "Man is still the greatest miracle and the greatest problem on this earth"

Page 1 of 2 1 2 LastLast

Similar Threads

  1. Internet bemarking
    By Frans Reichert in forum The 4x4 Pub
    Replies: 16
    Last Post: 2010/05/26, 08:34 AM
  2. Internet availability in Namibia and Zambia?
    By John Dobbin in forum Namibia
    Replies: 4
    Last Post: 2009/08/21, 07:32 AM
  3. Best bank for business account?
    By 4xhilux in forum The 4x4 Pub
    Replies: 39
    Last Post: 2008/08/13, 11:22 PM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •