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    Jun 2018
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    Default 70 Years of Land Rover

    Pretoria, 20 August 2018 – Land Rover took its 70th anniversary celebrations to new heights by visiting a remote rural community in West Bengal that relies on a fleet of classic models for its very survival.

    Known as the ‘Land of Land Rovers’, the rural location deep in the Himalayas is reliant on a fleet of meticulously maintained Series Land Rovers dating back as far as 1957.

    A film, released by Land Rover recently, highlights the spectacular 31km journey made often by residents of Maneybhanjang in West Bengal, India to Sandakphu for their means of living. Towering gradients, rock-strewn pony tracks and treacherous weather are just some of the hazards faced on a daily basis by the residents and their Land Rovers on the journey to the hilltop village, which sits at an altitude of 3,636m.

    Land Rover’s team visited the remarkable collection of Series models, which provides a vital role for the community as reliable and unstoppable all-terrain transport.

    This year marks 70 years since the original Land Rover made its debut at Amsterdam Motor Show in 1948. Land Rover is marking this milestone with a series of celebrations throughout 2018, including a special broadcast, record-breaking convoys and a display in London’s Design Museum.



    1948 Land Rover Series I launched at the Amsterdam Motor Show
    1953 Long Wheelbase version of the Series I is introduced
    1956 Oxford and Cambridge teams complete on London to Singapore expedition in Series I
    1958 Land Rover Series II unveiled with more refined design
    1970 Original two-door Range Rover (the Classic) goes on sale
    1971 Land Rover Series III launched
    1972 Range Rover crosses Darien Gap on 18,000-mile Trans-America expedition
    1976 1,000,000th Land Rover built
    1979 A Range Rover wins the inaugural Paris-Dakar rally (and again in 1981)
    1981 Land Rover begins legendary partnership with Camel Trophy
    1981 Four-door Range Rover released
    1989 Land Rover Discovery, the third Land Rover model, goes on sale
    1990 Original ‘Landie’ relaunched and renamed Defender
    1994 Second generation Range Rover launched
    1997 All-new Freelander is unveiled with innovative new technology: Hill Descent Control
    2001 Third-generation Range Rover with all-round independent air suspension revealed
    2003 Inaugural G4 challenge sees 16 teams traverse USA, South Africa and Australia
    2004 Range Stormer Concept previews performance Range Rover and three-door body
    2004 Discovery 3/LR3, the third-generation Discovery, launched at New York Motor Show
    2005 All-new Range Rover Sport unveiled
    2006 Freelander 2/LR2 launched. The first Land Rover to be manufactured at Halewood
    2008 LRX concept car previews design language of a new luxury compact SUV
    2009 Fourth generation of the Land Rover Discovery introduced
    2010 Range Rover Evoque, the world’s first luxury compact SUV, makes global debut
    2012 Fourth-generation Range Rover introduced – the first all-aluminium SUV
    2013 New generation of Range Rover Sport unveiled at New York Motor Show
    2014 Special Vehicle Operations (SVO) division is officially launched
    2014 Range Rover Sport SVR debuts, the fastest, most agile, most powerful Land Rover
    2014 Discovery Vision Concept previews design vision for new family of Discovery vehicles
    2014 Launch of Discovery Sport, a new premium compact SUV with 5+2 seating
    2015 Trio of end-of-line Defender editions revealed with biggest sand drawing in UK
    2015 Exclusive Range Rover SVAutobiography long wheelbase launched in New York
    2015 Evoque Convertible becomes world’s first luxury compact SUV convertible
    2015 One-of-a-kind Land Rover 'Defender 2,000,000' sells for £400,000 at charity auction
    2016 Last Defender rolls off the production line
    2016 All-new Discovery with world-first remote Intelligent Seat Fold technology launched
    2017 Land Rover launches the fourth Range Rover, the Velar
    2018 Limited Edition Range Rover SV Coupé debuts at Geneva Motor Show
    2018 Land Rover marks 70thAnniversary on 30 April with celebratory broadcast

    Watch here:

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