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  1. #1
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    Default Mahindra readies for growth in Southern Africa

    May 2, 2018, Johannesburg : Mahindra South Africa is gearing up for a new phase of growth and expansion in South Africa.

    The Indian vehicle manufacturer - which is the dominant manufacturer of SUVs and pick-ups in India - ended its financial year in March 2018 with a healthy growth of 12.7% over financial year 2017. This represents a compound annual growth rate of 19% over the past two years.

    "Measured in terms of our sales over the past five years and removing smaller brands with annual sales of less than 1 000 units, Mahindra is one of the five fastest growing brands in South Africa," says Avinash Bapat, Chief Financial Officer for Mahindra South Africa.

    According to Bapat, Mahindra has shown a compound annual growth rate of 4.6% over the past five years, driven in part by its rapid introduction of new models such as the Mahindra KUV mini-SUV, the TUV 300 and the upgraded Pik-Up range.

    And while Mahindra has grown its sales and reach, the South African automotive market has contracted by 2.9% over the same period.

    According to the National Association of Automobile Manufacturers of South Africa (Naamsa), the general market showed a slight improvement April. It reports an increase of 3.6% in overall vehicle sales to 36 346 units for the month, with a contraction visible in the light commercial vehicle market. The LCV market declined by 1.2% compared to the same month last year.

    In the same month, Mahindra South Africa has shown a growth of 26% in retail sales - compared to April 2017 - and a solid start to its new financial year.

    The new Mahindra Pik-Up is available in a choice of single- and double-cab models and it has helped Mahindra improve its standing in the bakkie ranks by appealing to both the leisure and commercial markets. In the last year alone, Mahindra has moved from eighth to sixth place in the overall pick-up sales figures, beating several older and more established brands.

    "Since entering the market in 2004, Mahindra has slowly and organically grown its market share and reach in South Africa and neighbouring countries," says Rajesh Gupta, the newly appointed CEO of MSA, who joins the company after a successful career for Mahindra in India.

    "In the past two years, however, we have more aggressively introduced new models and extended our reach in Southern Africa in step with our long-term strategy of becoming a significant African automotive player."

    According to Mr Gupta, Mahindra South Africa will soon announce details of a local assembly facility for certain Mahindra vehicles for the local and export markets.

    "For the next step in our strategy of becoming a truly South African automotive player, we will start with the assembly of the Mahindra Pik-Up on local soil. This will offer us a sound footing on which to further entrench our South African sales success."

    Mahindra's move to local vehicle manufacturing will be supported by the expansion of its range of products and services in South Africa.

    Globally, the Mahindra group active in 100 countries with a range of products and services, which includes vehicles, farm equipment, defence technologies and energy provision. It reported an annual turnover of $19 billion in the most recent financial year and it employs over 200 000 people. Mahindra is, among other things, the world's largest manufacturer of tractors.
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    Last edited by Dirk; 2018/05/02 at 06:23 PM.

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  3. #2
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    Default Re: Mahindra readies for growth in Southern Africa

    Their new range of stuff looks really good.

    But with a Gupta in charge...................
    Jakes Louw
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    Default Re: Mahindra readies for growth in Southern Africa

    Quote Originally Posted by jelo View Post
    Their new range of stuff looks really good.

    But with a Gupta in charge...................

    Gupta in Indian is like Botha in Afrikaans..
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  6. #4
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    Default Re: Mahindra readies for growth in Southern Africa

    Now if they can just make them nicer , as they are fugly
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    Default Re: Mahindra readies for growth in Southern Africa

    Quote Originally Posted by NEON DEON View Post
    Now if they can just make them nicer , as they are fugly
    to be honest, a Wrangler isn't that pretty
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    Default Re: Mahindra readies for growth in Southern Africa

    New this was coming . But I never said a wrangler was pretty , compared to Mahindra its a no brainier , Wrangler wins . BUT THIS IS ABOUT MAHINDRA , NOT JEEP.
    05 TJ SAHARA
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    Default Re: Mahindra readies for growth in Southern Africa

    These double cabs look tough and solid- old school tech i would imagine.

    Price wise you can get it new for the same price as an second hand Jap equivalent.

    But the brand association with a Gupta will not get you any kind words around the braai


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    Default Re: Mahindra readies for growth in Southern Africa

    Quote Originally Posted by NEON DEON View Post
    New this was coming . But I never said a wrangler was pretty , compared to Mahindra its a no brainier , Wrangler wins . BUT THIS IS ABOUT MAHINDRA , NOT JEEP.
    just trying to understand your baseline level of taste

    and why should we buy pretty 4x4s anyway?
    Jakes Louw
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    Default Re: Mahindra readies for growth in Southern Africa

    Test drove the DC version of the mahindra pic-up 4x4 a year ago, went with the ranger 2.2 4x4 in the end.
    It would have been a serious contender if it ticked more boxes.
    There is a reason why they are that cheap, the finishing \ looks \ amenities is servery lacking, BUT I'll say this, they are good where it counts, under the hood.

    Just get a italian car designer to blow some life into their look and feel and they might grab more market.
    SA drivers want to turn heads for the right reasons, not receive those "you were on a budget, it's fine mate" smiles.

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    Default Re: Mahindra readies for growth in Southern Africa

    Quote Originally Posted by Rustie View Post
    SA drivers want to turn heads for the right reasons, not receive those "you were on a budget, it's fine mate" smiles.
    Quote Originally Posted by Karol View Post
    But the brand association with a Gupta will not get you any kind words around the braai
    maybe we should give less of a damn about what our "friends" say?
    Jakes Louw
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    Default Re: Mahindra readies for growth in Southern Africa

    Considering they own Land Rover.

    Surely they can integrate the Defender (the old one) in to their range.

    They do have a nice range of work horses. A heavy duty one would round of the range nicely to compete with the Land Cruiser in Africa.

    There are even some nice Tata motors and gear boxes that would fit nicely in to a Defender.
    Last edited by Fontuin; 2018/05/03 at 09:23 AM.
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    Default Re: Mahindra readies for growth in Southern Africa

    Quote Originally Posted by jelo View Post
    maybe we should give less of a damn about what our "friends" say?
    does not work that way mate - the issue here is that deep inside you know the "friends" are correct.
    It's one thing to ignore BS opinions - total different matter if there is truth in them.

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    Default Re: Mahindra readies for growth in Southern Africa

    Quote Originally Posted by Rustie View Post
    does not work that way mate - the issue here is that deep inside you know the "friends" are correct.
    It's one thing to ignore BS opinions - total different matter if there is truth in them.

    I drive a Tata Xenon and I don't give a damn what my mates say. One of them drives a Steed and I don't care.
    Jakes Louw
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    Default Re: Mahindra readies for growth in Southern Africa

    Quote Originally Posted by Fontuin View Post
    Considering they own Land Rover.

    Surely they can integrate the Defender (the old one) in to their range.

    They do have a nice range of work horses. A heavy duty one would round of the range nicely to compete with the Land Cruiser in Africa.

    There are even some nice Tata motors and gear boxes that would fit nicely in to a Defender.
    Mahindra is not Tata.
    Jakes Louw
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    Default Re: Mahindra readies for growth in Southern Africa

    Quote Originally Posted by jelo View Post
    Mahindra is not Tata.
    They all look the same to me

    I see now that I've confused the two.
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    Default Re: Mahindra readies for growth in Southern Africa

    The S11 is a lot of SUV for little money, had a brief look last year and test drive out of interest. Recently the Mahindra rep visited us with the SUV to chat about the bakkies and I had another look. Still think for someone who wants a brand new 4x4 SUV with lots of bells and whistles for 320K, this to be a good buy.

    https://www.group1mahindra.co.za/mahindra-scorpio-suv/
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    Default Re: Mahindra readies for growth in Southern Africa

    I see a LOT of farmers buying the Scorpio bakkies these days.

    Buying a R750k+ Land Cruiser is difficult if there has been a drought and it takes 3-5 years to write that off against tax.
    Jakes Louw
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    Default Re: Mahindra readies for growth in Southern Africa

    They're not all that bad. It's a Samoosa Cruiser afterall.

    South Africans care far to much about image. Function over form is not always a bad thing.
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  22. #19
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    Default Re: Mahindra readies for growth in Southern Africa

    Quote Originally Posted by Rustie View Post
    does not work that way mate - the issue here is that deep inside you know the "friends" are correct.
    It's one thing to ignore BS opinions - total different matter if there is truth in them.
    Of course the "friends" are correct that one was on a budget, one has to be rather dof not to figure it out. Not that I give a damn for what they think about what I drive anyway.
    "Stare, pry, listen, eavesdrop. Die knowing something, you are not here long"
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    Default Re: Mahindra readies for growth in Southern Africa

    Quote Originally Posted by Rustie View Post
    Test drove the DC version of the mahindra pic-up 4x4 a year ago, went with the ranger 2.2 4x4 in the end.
    It would have been a serious contender if it ticked more boxes.
    There is a reason why they are that cheap, the finishing \ looks \ amenities is servery lacking, BUT I'll say this, they are good where it counts, under the hood.

    Just get a italian car designer to blow some life into their look and feel and they might grab more market.
    SA drivers want to turn heads for the right reasons, not receive those "you were on a budget, it's fine mate" smiles.
    I would rather drive a Mahindra(Budget friendly 4x4) and be able to go out on weekends than drive the latest and greatest but need to be parked over weekends or not have a 4x4 at all!
    1998 Jeep XJ
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